Women Online Shopping Behavior

ShopSmart magazine, a decision of consumer reports, did a poll on female shopping trends in the spring of 2007 that I just uncovered here.  There are some interesting things to know when you’re marketing to women.

It includes some pretty interesting data about the way women shop online.  Women are spending an average of 1.2 hours a week shopping online, which represents more than half of their weekly shopping time.

One-third of women shopping online report having a negative experience.  20% said they never received the item they ordered.  13% said the item was different than advertised.  And this number is astonishing… 451,588 women claim to have had their credit card number stolen online in the last 12 months.

I’ve been shopping online for years and never had a credit card number stolen (or "phished").  Maybe I’ve been lucky.

Readers have you ever had your credit card number stolen from an online transaction?  Were you able to successfully track the unsecure site?  Comment below and tell me your story.

 

Malaysians are a little bit SMARTer after this seminar

We’re just winding down here at The Smart Seminar

Malaysians are the warmest friendliest audience I’ve ever spoken before.  The people here greet you with enormous smiles and enthusiastic participation.  My program Why She Buys was well recieved…

…but the batle of the sexes is still very much alive here.

Unlike seminars I’m seeing in the US, where the audience makeup is nearing 40% women, at this event only 10% of the audience was female.

I’ve already had an early success story from the event.  One of the attendees, Audrey Chooi listened to my presentation on Saturday, and had the opportunity to apply the knowledge almost immediately.

She was talking to a prospective client last night who sells beauty and slimming packages.  She impressed her prospect with the details of how women influence buying decisions.  She shared the statistics that I did with the audience that women influence 94% of buying decisions, and used that as the basis to discuss her marketing proposal.

I’m sure Audrey will retain her new client soon, as she was impressed with the up to date information she had on the impact of women in the market.

I just love it when students apply their learnings so soon to their benefit!

Tomorrow I have a day of tourism in Malaysia, then on Tuesday the entire SMART seminar speaker lineup piles into a luxury bus to drive to Singapore, to do it all over again next weekend.